Jakarta, July 6, 2026 – Through its global campaign "FOREVER 26, Play Loud, Shine Proud", JAECOO invites the younger generation to boldly express their passion, explore new possibilities, and cherish every moment with the people closest to them. This campaign reflects JAECOO's commitment to delivering innovation that goes beyond technology, supporting an active and dynamic lifestyle.
For JAECOO, a car is not merely a mode of transportation, but part of a lifestyle that supports every journey toward meaningful experiences — from pursuing hobbies and gathering with friends and family, to exploring new destinations. Through innovations such as SIVP (Super Intelligent Valet Parking), JAECOO introduces technology that simplifies everyday journeys, allowing users to focus more on enjoying the moments they truly love.
The spirit of "Play Loud, Shine Proud" reflects JAECOO's ongoing commitment to delivering innovations that are not only advanced, but also relevant to the lifestyle and mobility needs of modern society.
This campaign is an invitation to embrace every journey with more courage, confidence, and openness to new experiences. It celebrates the exploratory spirit of the younger generation, who continuously seek inspiration through every destination, every challenge, and every moment they live through.
With this spirit, every journey becomes an opportunity to create new stories, broaden perspectives, and discover unforgettable experiences. Whether exploring an unfamiliar corner of the city or embarking on a journey toward a dream destination, JAECOO aims to be a partner that accompanies every step of its users' adventures.
"The spirit of Play Loud, Shine Proud reflects our commitment to continuously deliver innovations that support the lifestyle of modern consumers. JAECOO not only offers vehicles with advanced technology, but also aims to be part of every meaningful journey, providing confidence, comfort, and freedom for every user," said Jim Ma, Business Unit Director of JAECOO Indonesia.
Technology That Accompanies Every Adventure
In line with this spirit, JAECOO believes that technology is not meant to take over the driving experience, but to bring comfort, confidence, and convenience to everyday mobility. This allows users to focus more on spending time with loved ones and embracing the adventures that lie ahead.
Through innovations such as SIVP (Super Intelligent Valet Parking), built around the concept of "Come to You. Park for You.", JAECOO delivers technology that simplifies everyday driving experiences. As more aspects of mobility become easier, users gain more time and freedom to enjoy their journeys and create truly meaningful experiences.
For JAECOO, every journey is an opportunity to explore new experiences and create memorable stories. That is why JAECOO continues to bring innovations that not only meet modern mobility needs, but also support an active, exploratory, and experience-driven lifestyle. With this spirit, JAECOO aims to be a partner that accompanies every step of its users' journeys and adventures.
