Jaecoo Stories

From Classic, Beyond Classic

Stories

From Classic, Beyond Classic

JAECOO is a new off-road brand combining adventure and urban style, inspired by the German word "Jäger" (hunter) and the English word "Cool." With great experience, it offers advanced four-wheel-drive performance, smart technology, and safety. Designed by experts, JAECOO blends luxury and craftsmanship while embracing eco-friendly solutions for a greener, more efficient drive.

Brand Vision

Redefining the future of urban driving globally!

Combining refined and elegant design with extraordinary performance, JAECOO revolutionizes the off-road market, setting new trends and dominating even the most extreme terrains.

Brand Stories

THE PROVENANCE PROPOSITION

Fearless

Unstoppable in spirit and bold in design, JAECOO embodies the essence of fearless exploration. Built to conquer any terrain with confidence and poise, it redefines what it means to venture into the unknown.

Elegance

JAECOO embodies elegance through its perfect blend of luxury, craftsmanship, and cutting-edge technology. Every detail is designed to elevate the urban off-road experience, combining refined style with robust performance for those who seek sophistication in every journey.

Farseeing

JAECOO looks beyond the horizon, combining innovation and sustainability to shape the future of urban off-road driving. With advanced technology, timeless design, and a commitment to eco-friendly solutions, JAECOO paves the way for a smarter, greener, and more adventurous tomorrow.

Fearless, Elegant, and Farseeing

Every detail is made for those who want more than style. It’s for people who value experiences, connections, and purpose. True elegance comes from intention and responsibility.

Luxury urban SUV

High end Off-Road

Intelligent Technology

From Classic, Beyond Classic

Sustainability

A Greener Path Forward

In the future, JAECOO will embrace sustainability by combining all-road capabilities with new energy solutions, delivering efficient, eco-friendly off-road performance for a greener and more comfortable travel experience for urban elites.